Avoid creating more than one social media account (especially personal ones) on each platform (Twitter, Instagram etc.). Whatever your reasons might be, consider this:
- Unless there’s a clear distinction between the two, you’ll end up hesitating which one to use
- Managing two accounts takes more time and effort than just one
- When you meet new people, which account do you introduce them to?
- The accounts might have overlapping audience. Sometimes you might feel like posting similar content on both accounts but do you want to expose your audience to both?
Of course there are benefits in using separate accounts, but you have to consider if they outweigh the disadvantages.
It’s no secret that I use multiple hashtags to promote my posts on Twitter (and the same for photos on Instagram). Depending on the subject matter, sometimes I can’t always come up with enough hashtags to fill the 140 character limit. That’s when I use my secret technique: source hashtags from other users. I do a search for a hashtag that’s relevant to my topic and then scroll through posts to see what other hashtags people have used in conjunction. This is particularly useful when trying to find Finnish hashtags (I blame noun cases).
This is a lesson I’ve had to learn the hard way, more than once. Whenever you are working on your blog or social media channel, you’re logged in to the service you are using. Make sure you test your content either by logging out or using something like “Incognito” mode on Chrome or “Private browsing” on Firefox.
Why? Sometimes logged in users (especially admin-level) see different content than those who aren’t logged in. There might be content that appears to be published, but in reality it’s set as private and is only visible to admins. For example, on YouTube, if you click the “Videos” feed on your channel, you will see ever single video you’ve ever uploaded, regardless of their visibility status. You might have set some videos as “private” or “unlisted” and forgotten about it, then wonder why you aren’t getting any hits.
This doesn’t just apply to social media or WordPress, same advice goes for developing websites and applications. Developers and designers almost always require/use admin-level privileges when creating something new. It’s really easy to forget to test as a regular user, especially when in a rush.