Tools at an arms reach

Having the right tools to do your job is important. Equally important is having them as accessible as possible.

If your job is to get fit, and your gym is a 30 minute drive away, are you going to do it? Maybe, but the harder it is for you to get to the gym, the less likely you are to go there. Same thing with learning to play a guitar or picking up a new language. If every time you want to play the guitar you have to go get it from the basement, chances are you’re too “tired” to do it. Instead, hang the guitar on the living room wall so it’s the first thing you see after you plop on the couch.

This applies to everything. Make start doing effortless as possible and you’re much more likely to succeed.

 

Prioritize ideas, not value

Your website doesn’t look good enough so you won’t launch. Your DSLR doesn’t do 4k so you won’t film. Your X isn’t Y so you won’t do Z.

YouTube is full of corporate promotion videos which cost thousands or tens of thousands of dollars to produce. They all look great, professional. And almost all of them have hits in the hundreds, not millions.

Why and what you create is much more important than how you create it. I’m not saying production value doesn’t matter, I’m saying it comes with time.