Accessories, accessories, accessories

Buy any Android phone, even one of the more popular ones, and you’ll struggle to find accessories for it. The retailer might have a few different cases and a screen protector, but that’s it. If it’s a model that stopped receiving updates 6 months ago, fuhgdeddaboutit.

Walk into any supermarket and they have iPhone accessories for the 5, 6 and 7 models. There are all kinds of grips, holsters and gadgets that are iPhone exclusive. Not only is the iPhone user base massive, but it’s easy to keep stock when there are only 4 or 6 variations (instead of 400 to 600) to take into consideration.

Companies which create iconic, recognizable, design products don’t inundate the market with dozens of variations trying to cater to everyone. They focus on solving problems their way, to their tribe and ignore the noise. That’s why Apple sold over 260 iPhones while you were reading this post.

Professional equipment

I saw a video which was shot simultaneously with an iPhone 7 and a RED Weapon. On my laptop screen there was almost no visible difference between the two. One is a 1000$ smartphone and the other a 50 000$ professional movie camera.

Does this mean the iPhone is as good as the RED camera? Sort of, but only if the conditions are perfect. Shooting great photos and videos with a smartphone is possible when the light is good and plentiful, when the weather is nice and most importantly, you know what you are doing.

The difference between amateur and professional equipment becomes apparent when the conditions go from optimal to less than optimal. A large sensor will let in more light when it’s dark without adding noise to the image. Professional cameras and lenses are often waterproof or at least water resistant. They offer more fine tuned settings to suit every situation.

P.S. Maybe you’re not a camera guy so here’s a car reference: a muscle car can match a Ferrari in a drag race but what happens when there’s a corner?

“Everything is amazing and nobody is happy”

Except me. I’m happy with amazing. I routinely stop and think just how amazing today’s technology is. All those things I dreamt of growing up in the 90s are affordable reality today. We have real time streaming video calls, for free! Any movie, any song, any book is for sale online somewhere. You can buy a pocket sized high definition movie camera with a built in editor and a distribution center for 779€ (or much less if you go for Android).

Be grateful for, mindful of modern technology. Next time you have a moment, think about all the technology you use on a daily basis and what was before it. Memories grow sweeter with time but I doubt anyone wants to go back to 56k.

 

PS. The title is from a 2008 Louis CK Interview: